Thursday Feb 16, 2017. 06:51
We can exclusively reveal today that president of Nigeria Football Federation (NFF) Amaju Pinnick is in the forefront of a group of countries that include South Africa and Ghana, who wish to now opt out of CAF centralised television rights deal.
CAF have since 2010 operated a centralised marketing arrangement for member-countries whereby all their earnings from televised World Cup qualifiers are put into a common pot and then shared among all the federations by the continental football governing body.
“Pinnick sought and received the full backing of the NFF executive committee for him to join South Africa and Ghana to pull out of this centralised TV rights deal,” a top source exclusively revealed.
“They believe their various federations can make a lot more money on their own as they will sell their own TV rights better on account of their numbers and local interest.
“Nigeria, for one, believe that by directly managing their own TV rights, they will earn several times more what they are being paid by CAF from the common pot.”
Pinnick is expected to meet soon with his South African and Ghanaian counterparts to initiate their withdrawal from this centralised marketing deal.
This latest “coup” by Nigeria, South Africa and Ghana will most certainly hurt the earnings of CAF as well as the other federations.
Egypt, Algeria and Morocco are the member-federations who have already shunned the CAF marketing arrangement.