LaLiga signs historic agreement with GSM and YANGA SC in Tanzania

by Staff Reporter

Thursday Jun 04, 2020. 10:54

Dar es Salaam, June 03, 2020.- LaLiga has today established a landmark alliance in Tanzania. In line with its internationalization strategy, and with the aim of promoting the professionalisation of football in Africa, LaLiga has signed a consultancy agreement with the GSM Group to provide counsel to the Tanzanian football club Young Africans Sports Club in its transformation and development process.

LaLiga’s consulting work with the Tanzanian club will be carried out with the support of Sevilla FC, a leading LaLiga Santander team that will contribute its strategic vision to enhance the efficiency and effectiveness of YANGA SC’s resource management and complete its evolution into a leading club in Tanzania.

The agreement was signed last Sunday in Dar es Salaam following several months of negotiations. Mbette Msindo Msolla, president of the Young Africans Sports Club and Hersi Ally Said, Chief Investment Officer of the GSM Group, signed the agreement in person, while Oscar Mayo, LaLiga’s Director of Business and International Development, issued his signature electronically.

From sponsorship to strategic consultancy agreement

What might initially have been a sponsorship agreement between LaLiga and the GSM Group, one of Tanzania’s leading companies, has turned into a full-blown consultancy project for the Young Africans Sports Club, of which the GSM Group is a sponsor, marking a watershed moment in the professionalisation of the club.

LaLiga will be tasked with providing a global vision of the football industry from its position of being regarded as one of the best leagues in the world, while Sevilla FC will offer its advice as an internationally-renowned club with a replicable business model.

“Promoting the professionalisation of football in Africa, and across the world, is among the main objectives that we have pinpointed as an integral part of LaLiga’s internationalization strategy and this agreement is a great example of this,” said Javier Tebas, LaLiga’s President. “We are very proud to be involved in the club’s development, since the strategic consultancy service that we are going to offer the Young Africans Sports Club will be tailor-made and will also have the support of Sevilla FC.”

As for the club itself, Young Africans SC are very excited about the agreement and consider it to be a major step forward in the professionalisation of football in Tanzania and a great opportunity to stand out from their local competitors and become the benchmark club, not only in the country but in the entire region.

LaLiga, Sevilla FC, GSM Group and the Young Africans Sports Club have thus inaugurated this landmark consultancy agreement that aims to improve the football industry in Tanzania.

About LaLiga

LaLiga is a global, innovative, and socially responsible organisation that leads the way in the leisure and entertainment sector. It is a private sporting association which is comprised of the 20 LaLiga Santander and 22 LaLiga SmartBank clubs and public limited sports companies (SADs) and is responsible for organising professional and national football competitions. In the 2018/19 season, LaLiga reached a global audience of 2.7 billion. The institution is centrally headquartered in Madrid (Spain) and has a presence in 55 countries through its eleven offices and 46 delegates. The association carries out social outreach activities through its foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.

About Sevilla FC

Sevilla FC is the second oldest football club in Spain and the oldest in La Liga. The team is the most celebrated and important club in Andalusia and the South of Spain, as well as the only continental titleholder in the Andalusia region. Sevilla FC rank fifth in La Liga’s all-time historic rankings and also rank fifth in UEFA Champions League matches played by Spanish teams. Sevilla FC also has an impressive list of honors: one La Liga title (45/46), five Spanish Cups (1935, 1939, 1948, 2007 and 2010), one Spanish Supercup (2007), five UEFA Europa Leagues (2006, 2007, 2014, 2015 and 2016) and one European Supercup (2006). Sevilla FC are the kings of the UEFA Europa League, with an unmatched five titles to their name.

Sevilla FC’s home, the Ramón Sánchez-Pizjuán, is one of the temples of world football. With more than sixty years of history, it is the lucky stadium for Spanish national team, who have never lost on its soil. The Ramón Sánchez-Pizjuán also hosted the historic 1982 World Cup semi-final between Germany and France and the final of the 1986 UEFA Champions League between Steaua Bucharest and FC Barcelona. The Sánchez-Pizjuán is also in the running to host the final of the UEFA Europa League in 2021.